In this sense, the aim of the research is to conduct the theoretical analysis of the halal tourism and uncover the potential of halal tourism, which is a new trend in Turkish tourism. Standards and strategies are required regarding the characteristics of the presented product, its contribution to the Turkish tourism and evaluation of this product in particular. However, the organizational efforts carried out within Turkish tourism up to now regarding the conceptual analysis and current potential of the concept of halal tourism has been very limited. This type of tourism responds to the touristic needs of the individuals with Islamic sensitivities who deem themselves as believers, specifying their lifestyles in accordance with the requirements of Islam. While all these discussions are taking place, one misses the fact that another type of tourism is distinguished from others. In particular, there is an agreement upon the fact that a strong shift has happened over the last years from the classic 3s, sea, sand and sun towards culture tourism and nature tourism. With this changes and developments, many things have changed for the individuals participating in tourism. There has been massive changes and developments in the tourism sector since 1960s and 1970s. Conclusion states that taking into consideration the weaknesses of all analyzed tools, there is a need for further development of sustainability measurement tools in tourism. However, requirements for tourism are very strict since it is considered as non-community based business, short-term planning, no protection of natural and human resources, huge economic benefits provider and business that has non-ethnical attitude towards environment. Results obtained by comparative analysis indicate thatAIChEBRIDGESworks Metrics, GEMI Metrics NavigatorTM and IChemE Sustainability Metrics have some common requirements for different businesses. Methodology that is used is comparative analysis of three most common sustainability measurement tools. Analysis shows that tourism contributes to sustainable development primarily through community-driven tourism development minimization of negative social and cultural impacts optimization of economic benefits protection of physical and man-made resources, ethics, policy, standards visitor satisfaction, maintaining destination attractiveness, use of proper tools and full community participation. The aim of this paper is to describe most commonly used sustainability measurement tools their special requirements for tourism and to answer the question how tourism contributes to sustainable development. Our study is the first one to deal with these measurement tools. As far as we know, there have been no studies of the three most commonly used sustainability measurement tools (AIChEBRIDGESworks Metrics, GEMI Metrics NavigatorTM and IChemE Sustainability Metrics) in tourism. However, the analysis conducted in this paper shows both types of indicators have some weaknesses, so there is a need to use other measurement tools. In order to measure sustainability in tourism researchers use set of subjective and objective indicators. Sustainable tourism is defined as tourism that improves the quality of life of the host community, providesa high quality of experience for the visitors and maintains the quality of the environment on which both the host community and the visitor depend.
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